Buying Smash Hits magazines and Michael Jackson posters and reselling them at school for a profit.

Early lesson: understanding economics, margins, and the power of cultural trends.

Founded and managed a small organic strawberry farm in Jordan, pioneering sustainable farming in the area and premium positioning in local markets.

Lessons: fundamentals of supply chain management, customer engagement, and brand differentiation.

One of the world’s largest enterprise software firms.

Hands-on exposure to business process optimisation across multicultures, technology integration and strategic planning skills, collaborating with teams throughout Europe, Asia and the Middle East.

In the early 2000’s, I co-founded Floreat, an independent financial services group built to challenge the “one-size-fits-all” approach to wealth management.

Developed and led the Merchant Banking and Private Clients division, introducing a principal-to-principal model rooted in trust and bespoke solutions.

Raised over USD 2 billion and built trusted relationships with more than 120 families worldwide, structuring bespoke strategies for capital raising, asset acquisitions, and co-investment platforms.

Co-founded Project Dolce Vita, an investment strategy spanning luxury brands, fashion, drinks & spirits, real estate, and hotels.

Interests in Paddle8 and Naked Drinks.

The Integration of AI Technology into the Worlds of Finance, Art & Luxury Markets.